John is the President & CEO of Veritas Alliance Incorporated (VAI), bringing over 30 years of experience in the collections industry, including two decades in senior management. His career spans leadership roles at national and international agencies, as well as supporting the growth of mid- and small-sized firms.

In 2015, John acquired Veritas Alliance Corporation and rebranded it as VAI, specializing in the recovery of aged debt through proven, process-driven strategies that deliver exceptional service to key clients.

A vocal advocate for the industry, John champions standardized laws and practices across Canada and emphasizes the importance of ongoing training and development to elevate the reputation of the collections sector in the communities it serves.